How to Utilize Guest Bloggers for Content
Posted on 11/12/2018
You’ve heard it said before: “Content is king.” When it comes to marketing, content plays a critical role in engaging your target audience and encouraging them to interact with the business. And of course, one useful source of content is a blog. In fact, according to HubSpot, 53% of marketers say blogging is their top content marketing priority.
However, blogging can often be a tough task. Not only do you need a skilled writer to create the content, but you need to consistently develop fresh, new ideas to write about. Regularly generating blog content can end up being… exhausting. Insert: the guest blogger. Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself. If you want to improve your content marketing strategy through blogging, here’s how to utilize guest bloggers.
1. Identify industry leaders.
2. Set up a “write for us” page.
3. Reach out to freelancers.
4. Offer guest bloggers benefits.
5. Pay guest bloggers.
We know creating content for a blog can be a long and strenuous task. This is where guest bloggers come in. Take advantage of these tips when researching and deciding upon your next guest blogger, and see how your blog and content marketing strategy grow.
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