How to Prep Your Marketing for the Holidays
Posted on 12/03/2018
Happy December! The holiday season is officially here, and for marketers, this means it’s time to prepare for the busiest shopping time of the year. This year, the 2018 holiday season boasts the longest-possible calendar difference between Thanksgiving and Christmas, with the maximum 32 days. For small businesses, it provides ample time to get on board the holiday train and market your products or services.
According to a study performed by National Retail Federation, Americans are predicted to spend more money on gifts in 2018 than 2017, with an expected increase of 4.3-4.8%. This results in approximately $720 billion! That’s a whole lot of potential revenue for a small business. Of course, holiday income doesn’t generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it… through marketing. Head into the season of sales with these tips for how to prep your marketing for the holidays.
1. Be active on mobile.
2. Schedule promotions.
3. Create holiday-themed giveaways.
4. Diversify the holidays.
5. Master the CTA.
The holiday season is here, which means marketers should be ready to jump on board and ride the train through the end of the year. Be sure to use these tips as you prepare marketing efforts to take advantage of the biggest shopping season of the year.
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