How to Use LinkedIn to Your Advantage
Posted on 04/15/2019
In today’s online marketing, social media is at an all-time high. One of the most popular social networking sites for marketers? LinkedIn. With 610 million users, LinkedIn is definitely something worth investigating for small businesses. The platform is all about building networks, making connections and meeting those connections’ connections.
Therefore, the greatest power of LinkedIn for business is its enormous ability to grow your brand through word-of-mouth. In fact, according to The State of B2B Digital Marketing, LinkedIn is the top-rated social network for lead generation. But how can a small business actually use LinkedIn to grow its marketing efforts? We can think of a few ways. Here’s how to use LinkedIn to your advantage.
1. Set up a company page.
2. Connect with employees.
3. Define your audience and goals.
4. Optimize for search engines.
5. Publish interesting content.
LinkedIn is a valuable social media source for any small business marketing efforts. But, you have to know how to get started. As you use LinkedIn to your advantage, keep these tips in mind in order to boost your LinkedIn page, increase traffic and grow your brand.
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