5 Essential Elements Your Homepage Should Have
Posted on 10/07/2019
Your homepage is the front door to your website. It’s seen by multiple audiences from different points of origin. It’s where most of your traffic will land, so you want it to be memorable, welcoming and intuitive.
If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.
You might be asking, “How do I write a headline that appeals to every visitor to my homepage?” That’s the tricky part; you can’t. You should create a headline that targets the 20–35% of visitors you think are most likely to become customers/clients.
Use larger fonts for both your headline and your sub-headline to make it easier for mobile users to read your text. To create a nice contrast, try bolding your headline and leaving your sub-headline unbolded.
CTAs should be a contrasting color to the rest of the homepage in order to draw attention. Make sure to keep them static and above the fold so they’re always visible to site users.
Your homepage is often the first aspect of your brand people see. It needs to stand out in ways that will lead to conversions. By making sure your homepage has the above elements, you’re sure to gain new business.
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